Main Task: Case Study of a Publishing House

IPC Media produces over 60 iconic media brands, with print alone reaching almost two thirds of UK women and 42% of UK men almost 26 million UK adults – while our websites collectivel

y reach over 20 million users every month (Omniture).

IPC's diverse print and digital portfolio offers something for everyone, with a focus on three core audiences: men, mass market women and upmarket women.

Our men's portfolio (IPC Inspire) comprises a wealth of leisure brands including Country Life, Horse & Hound,Rugby World and Decanter, as well as lifes

tyle brands including Nuts, Mousebreaker and NME.

Our mass market women's division (IPC Connect) comprises famous women's weeklies including Look, Now, Chatand Woman; TV entertainment brands including What's on TV, TVTimes and TV & Satellite Week and, online, thegoodtoknow network.

Our upmarket women's division (IPC Southbank) comprises luxury fashion brands including Marie Claire andInStyle, lifestyle brands including woman&home and essentials and home interest brands including Ideal Home,Livingetc and housetohome.

IPC targets the woman division as it also targets the men

division and also targets a wide range of other particular audience's.

IPC Southbank is the upmarket women's division, focusing on the two

key markets of Fashion & Women's Lifestyle and Home Interest. Southbank is home to some of the most iconic magazine brands in publishing.

I think IPC Media would

target different audiences because NME has become a truly unique multi-platform media

proposition. Across the magazine, nme.com, NMETV, NME Radio and the brand's live events and awards, NME reaches over one million music fans every week. NME is the longest published and most respected music weekly in the world. Every week it gives its readers the most exciting, most authoritative coverage of the very best in contemporary music, including award winning features, the latest releases, live reviews, the

definitive guide to the best new bands in its Radar section, as well as a regular look back through the magazine's incredible 58 year heritage.

IPC Media have many other business interest one being a IPC Media Image Bank, here you can find a comprehensive selection of downloadable high resolution images of current magazine covers and key IPC personnel.

IPC media are currently performing very well some off there prices include:

Here below are some of many magazines IPC Media help published including world soccer, Look with dramatic Cheryl Cole and lastly I just snapped a pic of some more magazines IPC media helped published from the shelves on the supermarket.